VO₂ max
From 39to 51
+31%Athlete Longevity
01 · Member #1 · Dr. Kevin Tran
I built Phoenix for myself first.
At the end of 2024, I learned I carry APOE4/4. I panicked, researched everything, bought every supplement, and then saw the same broken system every carrier meets: wait for symptoms, or buy a magic pill.
I built Phoenix for myself first: one carrier, one measured experiment, and seven months of relentless iteration. My results were the first proof. Today, that personal system became a network of carriers measuring, learning, and beating the odds together.
ApoB (mg/dL)
From 115to 70
-39%Low Cardiovascular risk
HbA1c
From 5.9%to 5.4%
-8%Pre-diabetic to healthy
Body Fat
From 22%to 12.5%
-43%Optimal composition
Why Phoenix exists
The system told me to wait.
Healthcare strategist. Former consultant advising big pharma, including on Alzheimer's drugs. At the end of 2024, I found out I carried APOE4/4.
I did what you probably did: panicked, researched everything, and bought every supplement on Amazon. Then I realized the system is broken.
- Neurologist
- “Come back when you have symptoms.”
- Primary care
- “There's nothing we can do yet.”
- Supplement industry
- “Buy this magic pill!”
All of them are wrong. There is something you can do. But you can't do it alone.
So I built Phoenix.
I brought together my clinical experience, healthcare expertise, and entrepreneurial drive to build the system I wished had existed when I learned my result.
The road to Member #1
Beating the odds isn't new to me
Born into a family of political refugees who defied war and famine
Regional Chess Champion at 11
Ranked #9 worldwide in competitive gaming
Professional poker player competing globally
Doctor of Pharmacy, clinical residency at one of France's leading geriatric hospitals
Healthcare strategy consultant at prestigious firms, advising big pharma and hospitals
Founder of multiple startups in Healthcare and AI.
To beat the odds—again. And to help you do the same.
As seen in
(01) Spotlights · 5 long-form interviews
They tried everything else first.
Then they found their people.
(02) Testimonials
Sixty-second clips,
DMs after midnight,
texts to a brother.
Every tile is real. Shorts filmed by members on their phones. Messages shared with their permission. The names you saw upstairs are the names down here too.
Dr. Andrew Ferree
Neurologist · Milford, MA, USA
Kim Childs
Biohacker · Niagara on the Lake, ON, Canada
It's modifiable. This is not an inevitable consequence.
Dr. Grant Fraser · APOE4 carrier
Cathy Bliss
Retired Professional Ice Skater · Escondido, CA, USA
Jules Walters
Longevity Coach · Philadelphia, PA, USA
Phoenix gave me a genetic family, people in the same situation who actually get it.
Dr. John Yoder · APOE3/4
Jessica Lewis
Sr. Legal Ops Consultant · San Francisco, CA, USA
Melinda B.
Registered Nurse · Tellico Plains, TN, USA
You either take action or give up. I prefer not to give up.
Donna Dorans · 72 · APOE4/4
Jim Degner
Retired Network Engineer · Los Angeles, CA, USA
Dr. Gertrude Behan
Retired Physician · Queensland, Australia
Do you want to just let your destiny be up to your genes, or do you want to have some agency?
Deb Blum · Health Coach · APOE4/4
Dr. Jan L.
Retired Physician · Silverthorne, CO, USA
Dr. Patricia C.
Retired Physician · USA
Jane K.
Creative Director · New York, NY, USA
Eileen P.
Retired Engineer · Olathe, KS, USA
Heather S.
Minnesota, USA
Julie C.
Retired · San Antonio, TX, USA
Kate R.
Napa, CA, USA
Melanie M.
Chicago, IL, USA
Tim G.
College Professor · The Villages, FL, USA
Aljosa C.
Zurich, Switzerland
↑ 30 of hundreds · the wall grows weekly
(03) Voices · In their own words
Six sentences that
tell you everything.
The average person with APOE4 won't die from dementia, they'll die from heart disease or cancer. So optimize everything, not just one thing.
Dr. Grant Fraser
Board-Certified Anti-Aging & Regenerative Medicine · APOE4 carrier
I don't want my son to end up having to take care of me.
Jessica L.
Age 55 · APOE4/4
Seeing data across members, not just my n=1, changes everything.
Dr. Gertrude Behan
Retired Physician · APOE3/4
I love being healthy. I love being strong. I love lifting more weights at the gym than a lot of the men.
Deb Blum
Health Coach · APOE4/4
It gives me hope because I realize there are people getting benefit and improving. And it keeps me motivated.
Donna Dorans
Age 72 · APOE4/4 · 10 yrs post-diagnosis
It’s like I found my people. There’s a lot of really smart people on there who know more than me on many topics.
Robin P. Shwetzer
ReCODE Coach · APOE3/4