Build your personal APOE4 protocol.

Know what to do next, and whether it’s working. Learn from APOE4 research and carriers like you.

The Phoenix AppThe Phoenix Community
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Your personal APOE4 protocol

Phoenix AI recommends your next step, learning from research and other APOE4 carriers.

  • Psyllium huskActive during improvement
  • Mediterranean dietActive during improvement
  • Zetia (ezetimibe)Ongoing experiment
ApoB 131→69mg/dL −47%
ApoB went from 131 to 69 mg/dL, inside the Phoenix APOE4 target range. Your lab’s “normal” range is wide; the Phoenix APOE4 target range is the lower part of it.
LDL-C 168→68mg/dL −60%

Your home for everything APOE4.

  1. Choose your next step
  2. Build your routine
  3. See your progress
  4. Keep going together

The Phoenix App

Your personal protocol

Know what to focus on next.

Build your personal protocol around your genes, bloodwork and goals. Phoenix AI brings the evidence together so you can choose your next step.

How are recommendations chosen?

Phoenix AI compares published research, clinical trials, our own APOE4 studies and member results. Recommendations are ranked for your genotype and health profile, with their sources and the gaps in the evidence.

See why an option made the shortlist before deciding what to try.

  • PubMedPublished research
  • Clinical trialsWhat’s being tested
  • Phoenix APOE4 researchOur own studies
  • Member experimentsWhat carriers learned

Phoenix AI

Your personal protocol

Your daily check-in

Build a routine that fits your life.

Keep food, movement, sleep, medicines and supplements in one personal protocol. A 90-second check-in records what you did and how you feel.

Why record the whole routine?

Record each intervention, its target, dose or amount, timing and what you actually did. Your next result then has the context it needs.

Multiple changes are not the problem. Unrecorded changes are.

Across 24 members, check-ins linked morning caffeine with 8 fewer minutes of deep and REM sleep a night. Logging together can reveal a pattern one person would miss.

What if I miss a day?

Pick up where you are. Regular notes make your record useful; it does not need to be perfect.

Your monthly review

See what’s working. Adjust what isn’t.

Bring your bloodwork, wearable data and daily check-ins together. See what changed, then decide what to keep, adjust or measure for longer.

I already have a doctor. How does Phoenix fit?

Bring a clearer record and better questions to your next appointment. Phoenix helps you follow your progress between visits.

See members’ progress

Your monthly review
ReviewContext
Your routineWhat you recorded
Your resultsBloodwork, wearable data, how you feel
Your next decisionKeep, Adjust, Measure for longer

Learn from member experiments

Stand on the shoulders of other APOE4 carriers.

See what others tried, what helped and what did not. Phoenix AI analyzes those results to find patterns and guide your next step. Your experience adds to what we learn together.

Member experiments Phoenix AI finds patterns Your next step
See how Phoenix spots a shared pattern

Five different routines. One thing in common.

In this illustration, five members lowered LDL-C while following different routines. Ezetimibe appears in all five. Phoenix AI surfaces that shared pattern for a closer look.

  • Member 1Vitamin D3 · CreatineEzetimibe
  • Member 2Glycine · Vitamin K2Ezetimibe
  • Member 3Lutein · NACEzetimibe
  • Member 4Vitamin B12 · FolateEzetimibe
  • Member 5Zinc · CiticolineEzetimibe

5 of 5 lowered LDL-C. Their routines differed, but one thing was in all five.

  1. Look at what worked. Start from the members whose LDL-C went down.
  2. Find the common denominator. Look for what their different routines share.
  3. Flag it as worth testing. A lead for you to try and measure with your doctor, not a prescription.

Illustrative members · intervention names from the Phoenix library

See how members with a similar profile can help

A better starting point for your next step.

Want to lower fasting insulin? Compare what members with a similar age, genotype and bloodwork tried, then measure what works for you.

Example profileFemale55APOE4/4HbA1c 5.7%Fasting insulin 14 µIU/mL

12members with a similar profile

9lowered fasting insulin

  • Berberine9 of 12 members
    −31%
  • Zone-2 cardio · 3×/week7 of 12 members
    −27%
  • Time-restricted eating6 of 12 members
    −24%
  • Alpha-lipoic acid5 of 12 members
    −18%
  • Magnesium glycinate4 of 12 members
    −9%

Illustrative example · fasting insulin change. Members may have tried several interventions and appear in more than one row.

What could this mean for future treatments?

Your record shows how your body responds over time. As precision medicine develops, these patterns could help researchers study which treatments suit which people.

A research ambition for the future.

Explore Phoenix APOE4 research

Experts and clinical trials

Experts who understand APOE4.

Get the APOE4 research that matters, explained in plain language. Bring your questions to expert Q&As with researchers and clinicians.

Find APOE4-aware neurologists and functional doctors, and prepare for appointments with the right questions.

Find an APOE4-aware doctorExplore Phoenix research

Clinical trials that fit your profile.

See relevant studies, recruitment updates and eligibility details in one place, with the contacts for your next step.

Explore clinical trials

The Phoenix Community

You are never doing this alone.

Ask your next question. Compare experiences. Find people who understand why this matters.

  • 01

    Learn from other carriers

    Read what members tried and what they learned. You can learn without posting.

  • 02

    Bring your questions to experts

    Join Q&As with researchers and clinicians working on APOE4 and brain health.

  • 03

    Keep going with your pod

    A small group of APOE4 carriers with similar monthly goals, helping each other stay on track.

How does your pod work?

Opt in to monthly matching. Share your goal, pace and how you prefer to connect. Existing pods stay together.

If the fit changes, you can request a new match. Taking part is optional.

Which membership includes what?

Every membership includes the community, expert Q&As and optional pod matching. Core includes the Phoenix App.

Hear from membersCompare memberships

Member prices

Pay the negotiated price.

Every membership includes access to member prices on blood tests and supplements. Compare example prices below, or explore the public offers from our device partners.

Phoenix earns revenue only from your membership, never from anything we recommend. That's how Phoenix stays truly independent. Any commission we could take is directly passed to you as a bigger discount. If we recommend something, it's because we believe it can help you. You buying it never earns Phoenix a cent.

Test ordering and the supplement store: US only for now.

See partner offers and terms

The tests APOE4 carriers track, at Phoenix specially negotiated pricing

We negotiate the best possible prices for you. The full discount goes to you. Phoenix keeps nothing.

Just examples These are example prices recorded on 28 September 2026, not a current quote. Members can order many more tests, covering more than 100 biomarkers.

Phoenix price per test compared with Labcorp and Quest direct prices
TestPhoenix priceLabcorp directQuest direct
Vitamin D, 25-OH$11.1986% less$99$81
HbA1c$3.2992% less$39$45
Lipid panel$6.1090% less$59$65
ApoB$9.3286% less$69Not sold alone
Lp(a)$12.0675% less$49$51
hs-CRP$6.8490% less$69$71
Homocysteine$10.4487% less$79$81
Ferritin$6.7389% less$59Not sold alone
TSH$4.0492% less$49$55
p-tau217$161.4842% less$277*Not sold direct

Phoenix prices and percentages compare tests only. Add one blood-draw fee per order; your total is shown before payment. US only. Lab and test availability depend on your state; New York, New Jersey and Rhode Island use BioReference only. Direct prices are regular listed prices on 28 September 2026; Quest’s include its $6 physician fee. Percent is against the cheaper direct price. *Labcorp and Quest do not sell p-tau217 direct; $277 is Labcorp’s price when a doctor orders it, as reported by Being Patient, August 2026.

Average 100-biomarker screening panel: Phoenix compared with other providers
A full screening panelPhoenixFullscriptFunctionVibrant AmericaQuest / Labcorp direct
Average 100-biomarker screening panel$98$16039% less with Phoenix$36573% less with Phoenix$29967% less with Phoenix$59984% less with Phoenix

Historical average price of a 100-biomarker screening panel, September 2026. The Phoenix example includes one blood-draw fee. Other providers’ prices are as published at that time; panel contents vary. Check your selected tests and total before payment.

p-tau217 blood test: Phoenix compared with other providers
An Alzheimer’s blood markerPhoenixLabcorp, ordered by a doctorBetterBrainLucent
p-tau217$161.48$27742% less with Phoenix$29946% less with Phoenix$30046% less with Phoenix

Phoenix price is the historical test-only price at Labcorp on 29 September 2026; add one blood-draw fee per order. Quest’s and Labcorp’s consumer sites do not sell p-tau217. BetterBrain’s price is its listed price on 29 September 2026; the Labcorp and Lucent prices are as reported by Being Patient, August 2026.

Your supplements, at Phoenix member prices

Up to 35% off retail in the US. Canada, the UK and Australia are next. Members shop the Phoenix private supplement store, with discounts on most major brands.

Six staples, one bottle each, at Phoenix$168.29

The same six at the cheaper of Amazon and iHerb$258.28

High-DHA omega-3, creatine, magnesium glycinate, Magtein, vitamin D3 & K2 and B12.

$89.99 less on one order (34% less).

Just examples These US example prices were recorded on 28 September 2026. Members get the full catalog, with all the main brands.

Phoenix member price per bottle compared with Amazon and iHerb
SupplementPhoenix priceAmazoniHerb
ProDHA Xtra (high DHA)Nordic Naturals · 60 softgels$22.7440% lessNot listed$38.28
CogniMag (Magtein)Pure Encapsulations · 120 capsules$58.4934% less$89.50$89.50
Vitamin D3 & K2Pure Encapsulations · 120 capsules$23.3934% less$35.50$35.50
CreatineThorne · 450 g$29.2433% less$44.00$44.00
Lithium orotate 5 mgPure Encapsulations · 90 capsules$18.1933% less$27.50$27.50
Magnesium GlycinatePure Encapsulations · 90 capsules$18.1932% less$27.00$27.00
Vitamin B12 (methyl)Thorne · 60 capsules$16.2432% less$24.00$24.00
AshwagandhaThorne · 30 capsules$14.9432% less$22.00$22.00
Alpha GPC 300 mgMomentous · 60 capsules$29.2431% less$42.99Not listed
Price per bottle, same product and size on every site. Phoenix price: member price in the Phoenix Fullscript store. Amazon: regular one-time price, without Subscribe & Save or coupons. iHerb: listed price, without promo codes. Prices checked on 28 September 2026; they change. Percent is against the cheaper of Amazon and iHerb. We checked 22 products: a few mass-market brands, like NOW Foods vitamin D, cost less on Amazon or iHerb.

Let’s build your APOE4 protocol together.

Apply to join PhoenixSee pricing