For APOE4 Carriers Who Refuse to Wait
This is a movement, not a startup.
And we're moving FAST.
Because we have to.
Because your APOE4 protocol should be based on your data, not generic advice.
Built by ApoE4 Carriers, For ApoE4 Carriers
This isn't a company. It's a survival mission.
Watch: Why I Built Phoenix
The Work Behind Phoenix
Dr. Kevin Tran
Doctor of Pharmacy
Founder of Phoenix
APOE4 4/4 Carrier
Healthcare strategist. Former consultant advising big pharma (incl. Alzheimer's drugs)
End of 2024, I found out I carried APOE4/4.
I did what you probably did: Panicked. Researched everything. Bought every supplement on Amazon.
Then I realized the system is broken.
What I heard from the healthcare system:
- →Neurologist: "Come back when you have symptoms."
- →PCP: "There's nothing we can do yet."
- →Supplement industry: "Buy this magic pill!"
All of them are wrong.
There IS something you can do. But you can't do it alone.
So I built Phoenix.
My Results (After 7 Months)
After just 7 months, I'm at my absolute peak health—both physically and mentally.
And I'm still improving every single day.
Beating the odds isn't new to me
Leveraging my clinical experience, healthcare expertise, and entrepreneurial drive, I founded Phoenix.
To beat the odds—again. And to help you do the same.
But Here's What Matters More
My results aren't unique. Our members are seeing real, measurable improvements—fast.
The system works. The data proves it.
The Phoenix Timeline
JOIN US IN THE FIGHT AGAINST ALZHEIMER'S
We refuse to wait for symptoms. We refuse to accept "come back later." We're building the future of Alzheimer's prevention—together.
Join 520+ Members
THIS IS A MOVEMENT,
NOT A STARTUP.
And we're moving fast. Because we have to.
Mission Over Profit
I've turned down investors who wanted to maximize profits fast. My goal is to solve ApoE4.
Skin in the Game
I'm building Phoenix to save myself — and to save you at the same time. If I lose to Alzheimer's, nothing else matters.
Complete Transparency
We're building this together. So you deserve to know where every dollar goes and why every decision is made.
"If I end up with Alzheimer's, nothing else matters."
— Dr. Kevin Tran, Founder & APOE4/4 Carrier
OUR ADVISORY BOARD
World-class expertise guiding our protocols and ensuring scientific rigor in everything we build.
Prof. Margit Burmeister, Ph.D.
Resident Geneticist
University of Michigan Medical School
Leading expert in gene-behavior interactions — how genetic makeup affects brain health and how we can modify outcomes based on genotype. 35+ years researching neurological disorder genetics at one of the world's top research universities.
Dr. Grant Fraser
Medical Advisor
29 years of clinical experience
Brings nearly three decades of frontline medicine across emergency, family, and regenerative health — bridging clinical expertise with cutting-edge anti-aging and metabolic optimization protocols.
WE KNOW WHY YOU'RE REALLY HERE
Some of you found us after a genetic test. A number on a report that changed everything.
But many of you found us after something worse. You watched someone you love — your mother, your father, your grandparent — slowly become someone else. First the little things. Then the big things. Then everything.
You're not just here for yourself.
You're here because you refuse to put your own children through what you went through. You carry two things: the gene, and the memory of what it did to someone you loved.
We built Phoenix for both.
Members who know exactly what that feels like
"I spent six months trying to get a genetic test. My doctor referred me to two places — both said they don't do that anymore. Nobody wanted to deal with counseling after. I was doing everything alone."
"I diagnosed my own mother with Alzheimer's — and then found out I carry APOE4 while investigating my breast cancer genes. I had no way to filter what was real, and I was wearing out my friends and husband talking about it."
Dr. Gertrude Behan
Retired Physician • APOE3/4
Diagnosed her own mother with AD
Watch Gertrude’s story →"It was a lonely journey for a while. I found Facebook groups, but there wasn't anybody actually looking to beat this thing. Your friends and family understand to some degree, but they don't understand where your head is at — that you're scared."
"You cannot sacrifice your entire life for that person. Period. End of story. My dad did — he became sedentary, experienced muscle loss, and he never recovered from it. It’s really stolen his life. Being a caregiver is one of the highest risk factors for getting dementia yourself."
WHETHER YOU JUST FOUND OUT, YOU'VE KNOWN FOR YEARS, OR YOU WATCHED SOMEONE YOU LOVE SLIP AWAY — TODAY CAN BE YOUR FRESH START
Some of us got a test result. Some have lived with it for decades. And some of us are here because we watched a parent disappear — and swore we'd write a different ending. Phoenix is that system — built for you to start any day, including today.
"The best time to start was when you got your diagnosis. The second best time is right now."
Make Today Your Fresh StartHear From Our Members
Real stories from APOE4 carriers who are beating the odds together.
Curated by Dr. Kevin Tran, PharmD — APOE 4/4 | Backed by 71+ studies