Start from the experience of 654+ APOE4 carriers, never from n=1. Phoenix AI continuously learns from every experiment every member of the community runs, to help you reach the best outcome.
MotivationAccountabilityMomentum
Find your brain health protocol
9:41
Phoenix AI
Psyllium HuskWorked
Mediterranean dietWorked
Zetia (ezetimibe)Ongoing experiment
ApoB
131→90mg/dL↓31%
LDL-C Cholesterol
168→116mg/dL↓31%
Recommends what's nextlearning from 654+ APOE4 carriers' experiments
All of this “advice” came from a doctor, a podcast or a study. Half of it contradicts the other half. None of it was written for your genotype.
Cut cholesterol.Go Keto.Avoid saturated fat at all costs.Eat more healthy fats.Take statins.Statins are dangerous.Mediterranean diet is best.
Cut cholesterol.Go Keto.Avoid saturated fat at all costs.Eat more healthy fats.Take statins.Statins are dangerous.Mediterranean diet is best.
Cut cholesterol.Go Keto.Avoid saturated fat at all costs.Eat more healthy fats.Take statins.Statins are dangerous.Mediterranean diet is best.
Cut cholesterol.Go Keto.Avoid saturated fat at all costs.Eat more healthy fats.Take statins.Statins are dangerous.Mediterranean diet is best.
Carnivore is the only way.Intermittent fasting will save your brain.Fasting is dangerous for APOE4.This supplement is a game-changer.Supplements don't work, waste of money.Drink red wine for brain health.Alcohol destroys neurons, quit entirely.
Carnivore is the only way.Intermittent fasting will save your brain.Fasting is dangerous for APOE4.This supplement is a game-changer.Supplements don't work, waste of money.Drink red wine for brain health.Alcohol destroys neurons, quit entirely.
Carnivore is the only way.Intermittent fasting will save your brain.Fasting is dangerous for APOE4.This supplement is a game-changer.Supplements don't work, waste of money.Drink red wine for brain health.Alcohol destroys neurons, quit entirely.
Carnivore is the only way.Intermittent fasting will save your brain.Fasting is dangerous for APOE4.This supplement is a game-changer.Supplements don't work, waste of money.Drink red wine for brain health.Alcohol destroys neurons, quit entirely.
Blueberries reverse cognitive decline.Antioxidants are overhyped.You need MCT oil every morning.MCTs are pointless unless you're in ketosis.Avoid eggs: cholesterol bomb.Eggs are the ultimate brain food.
Blueberries reverse cognitive decline.Antioxidants are overhyped.You need MCT oil every morning.MCTs are pointless unless you're in ketosis.Avoid eggs: cholesterol bomb.Eggs are the ultimate brain food.
Blueberries reverse cognitive decline.Antioxidants are overhyped.You need MCT oil every morning.MCTs are pointless unless you're in ketosis.Avoid eggs: cholesterol bomb.Eggs are the ultimate brain food.
Blueberries reverse cognitive decline.Antioxidants are overhyped.You need MCT oil every morning.MCTs are pointless unless you're in ketosis.Avoid eggs: cholesterol bomb.Eggs are the ultimate brain food.
Coffee protects your brain.Coffee spikes your cortisol, avoid.Dairy is inflammatory.Dairy is a superfood, try kefir.Don't stress, relaxation is key.Challenge your brain every day.
Coffee protects your brain.Coffee spikes your cortisol, avoid.Dairy is inflammatory.Dairy is a superfood, try kefir.Don't stress, relaxation is key.Challenge your brain every day.
Coffee protects your brain.Coffee spikes your cortisol, avoid.Dairy is inflammatory.Dairy is a superfood, try kefir.Don't stress, relaxation is key.Challenge your brain every day.
Coffee protects your brain.Coffee spikes your cortisol, avoid.Dairy is inflammatory.Dairy is a superfood, try kefir.Don't stress, relaxation is key.Challenge your brain every day.
The signal
One protocol. Tuned to your genotype. Proved by your bloodwork.
654+carriers running it27markers watched89%see a marker move
The math of APOE4
Your risk isn't fixed. It's a number you can move.
An APOE 4/4 genotype can push lifetime Alzheimer's risk toward 60 percent. In the FINGER trial, APOE4 carriers got 2.6× more cognitive benefit from multidomain intervention than non-carriers. The gene loads the dice. It doesn't throw them.
Genin 2011Ngandu 2015 (FINGER)Fortea 2024
Lifetime risk by age 85Scale 0–100%
~60%
APOE 4/4 untreated
Measured · Genin 2011
~22%
APOE 4/4 optimized
Modeled · FINGER-style protocol
About 63% lower risk in the optimized scenario
How it works
The more experiments you run, the better Phoenix knows you.
Know what to try, run it, let your bloodwork answer. Every turn through the loop sharpens the next recommendation.
01
Know
Ranked for your genes, not the average person.
800+ APOE4 papers
1,300 live clinical trials
What worked for carriers like you
Personalized to your health profile
02
Act
One change at a time, so the answer is clean.
1Supplements
2Movement
3Sleep
4Nutrition
First signal around day 30
03
Proof
Your numbers answer, or they don't.
89%of members improve at least one APOE4 biomarker within 3 months.
27 biomarkers
Result
Phoenix AIYour experiment results fine-tune your personalization.
Together
Stand on the shoulders of 654+ carriers running experiments in parallel. This is how you stop losing time.
654+ APOE4 carriers
You don't run it alone
Matched into a pod of 2–4 carriers, monthly. Working on the same goals as you.
New pods form on the 1st of every month. Members in a pod stay consistent 3.2x longer than members going it alone.
Pod matching opens monthly
Your pod · this month
Marker discipline. One change at a time.
Sample pod
YouYou
Deb
John
Donna
Deb7:14 a.m.
Held the glucose protocol all month and kept every pound of muscle. It wasn't one supplement. It was staying consistent because you all check in on me.
John9:02 a.m.
That's the push I needed. My p-tau came back 0.09, half the borderline threshold.
What you'll track
The lab said normal. For a 4/4 carrier, it isn't.
27 markers, each read against its medical context rather than one guessed universal range. Here are four of them.
Biomarker
Lab “normal”
Phoenix target
Why the gap matters
ApoB
mg/dL
Lab normal< 90
Phoenix targetBy risk tier
Phoenix uses the reviewed cardiovascular risk tier instead of assigning a target from APOE4 alone.
pTau-217
pg/mL
Lab normalNot run
Phoenix targetBy assay
Nobody orders it. It detects Alzheimer's pathology up to 20 years before symptoms.
Omega-3 Index
%
Lab normal> 4
Phoenix target> 8
APOE4 brains are starved for DHA. The standard floor is half what you need.
hs-CRP
mg/L
Lab normal< 3.0
Phoenix targetRisk context
APOE4 brains run hot. Chronic inflammation multiplies amyloid deposition rather than adding to it.
+ 23 more in the dashboard · every range backed by a peer-reviewed citation
Three of dozens. Real names, real genotypes, real numbers they moved.
Dr. John Yoder, 68
Retired Physician · Missouri
3/4
0.09
p-tau · half of borderline
● Verified by labs
“I would have never heard of P-tau testing without this group. Even if none of this prevents Alzheimer’s, I’m living these years healthy and energetic.”
Phoenix is a one-person, founder-led startup. I spent a decade studying the gene I turned out to carry two copies of. When my result came back, my doctor told me what yours probably did: come back at sixty. I read 800 papers, consulted 40 researchers, and built the protocol I needed. I run it on my own bloodwork, and I ship this product every week.
“I built Phoenix because I needed it. Now we build it together.”
Dr. Kevin Tran, APOE 4/4
Membership
What you actually get, and what it costs.
Two ways in. Cancel in one click, any time. 60 days money back on your first quarter.
Core · Most members
Take control
$69/mo
$828 billed yearly · 2 months free
Phoenix AI, trained on APOE4 research and real carrier outcomes
Blood test analysis against 27 APOE4-optimal ranges, on any panel you upload
AI-validated experiments with a confidence score in 14–30 days
Monthly pod matching, 2–4 carriers on your goal
Clinical trials engine, APOE4-matched to your profile daily
Everything in Ember, including $1,600+/yr in partner perks
It is not. APOE4 raises lifetime Alzheimer's risk roughly 4–5× above baseline, but it does not seal fate. The members with the largest biomarker swings are the ones who started in their fifties and sixties. Every year of intervention bends the curve.
I'm joining for a parent, partner, or someone I love.+
You belong here too. 88% of members have a family history of Alzheimer's, and for nearly half it was their mother. Caregivers get the same tools, pod, and expert access as every member, alongside people who have walked exactly your road.
I'm not a biohacker.+
Neither are most members. The average member is a 58-year-old woman. The app walks you through every step, your pod keeps you honest, and Dr. Tran is one message away.
I'm 3/4, not 4/4. Does this apply?+
Yes. Phoenix is built for any APOE4 carrier. The urgency dial is lower; the playbook is the same.
Can I cancel?+
Yes, any time, one click, no questions. Plus a 60-day full money-back guarantee on your first quarter.
Start now
Don't wait for symptoms. Start today.
Every month without tracking is a month of data you can't get back. New pods open monthly.
Phoenix AI
654+ APOE4 carriers