Choose how much support you want with APOE4.

Learn with the community. Build your personal protocol.

Find your fit.

Ember

Learn with other APOE4 carriers, at your own pace.

$599/yearEquivalent to $49.92/monthBilled yearly in one payment · Save $109 compared with paying monthly for a year
$59/monthBilled monthly
  • Private APOE4 community
  • Optional pod matching
  • Expert Q&As, events and resource library
  • Member pricing for blood tests (US)
  • Phoenix private supplement store (US)
  • A directory of public partner offers on health devices

Community membership. App features are in Core.

Apply for Ember60-day money-back guarantee

Core

Build your protocol. Track your progress.

$990/yearEquivalent to $82.50/monthBilled yearly in one payment · Save $198 compared with paying monthly for a year
$99/monthBilled monthly
  • Everything in Ember
  • Your personal protocol and Phoenix AI
  • Bloodwork analysis with APOE4 ranges for 27 biomarkers
  • Daily check-in, experiment tracking and monthly review
  • Personalized trial alerts

Order blood tests in the app, or bring your own.

Apply for Core60-day money-back guarantee

Next: application, then membership selection and payment.

Compare what each membership includes
IncludedEmberCore
Private community, expert Q&As and resourcesIncludedIncluded
Blood-test ordering at Phoenix specially negotiated pricing (US)IncludedIncluded
Phoenix private supplement store (US)IncludedIncluded
Member perksIncludedIncluded
Phoenix App and personal protocolNot includedIncluded
Bloodwork analysis and progress trackingNot includedIncluded
Pod matchingOptionalOptional
Personalized clinical-trial alertsNot includedIncluded

Purchases are separate. Savings and availability vary by test, product and location.

What your membership can be worth.

These September 2026 estimates illustrate possible value; actual savings vary. Actual savings depend on your purchases.

Estimated yearly value of each membership, and what has no price tag
Per yearEmber ($599/yr)Core ($990/yr)
Blood tests at Phoenix pricesHistorical US estimate for 1 Baseline to 2 Foundation panels a year, compared with the same tests on Quest’s and Labcorp’s consumer sites.$600 to $2,000$600 to $2,000
See every lab price

The tests APOE4 carriers track, at Phoenix specially negotiated pricing

We negotiate the best possible prices for you. The full discount goes to you. Phoenix keeps nothing.

Just examples These are example prices recorded on 28 September 2026, not a current quote. Members can order many more tests, covering more than 100 biomarkers.

Phoenix price per test compared with Labcorp and Quest direct prices
TestPhoenix priceLabcorp directQuest direct
Vitamin D, 25-OH$11.1986% less$99$81
HbA1c$3.2992% less$39$45
Lipid panel$6.1090% less$59$65
ApoB$9.3286% less$69Not sold alone
Lp(a)$12.0675% less$49$51
hs-CRP$6.8490% less$69$71
Homocysteine$10.4487% less$79$81
Ferritin$6.7389% less$59Not sold alone
TSH$4.0492% less$49$55
p-tau217$161.4842% less$277*Not sold direct

Phoenix prices and percentages compare tests only. Add one blood-draw fee per order; your total is shown before payment. US only. Lab and test availability depend on your state; New York, New Jersey and Rhode Island use BioReference only. Direct prices are regular listed prices on 28 September 2026; Quest’s include its $6 physician fee. Percent is against the cheaper direct price. *Labcorp and Quest do not sell p-tau217 direct; $277 is Labcorp’s price when a doctor orders it, as reported by Being Patient, August 2026.

Average 100-biomarker screening panel: Phoenix compared with other providers
A full screening panelPhoenixFullscriptFunctionVibrant AmericaQuest / Labcorp direct
Average 100-biomarker screening panel$98$16039% less with Phoenix$36573% less with Phoenix$29967% less with Phoenix$59984% less with Phoenix

Historical average price of a 100-biomarker screening panel, September 2026. The Phoenix example includes one blood-draw fee. Other providers’ prices are as published at that time; panel contents vary. Check your selected tests and total before payment.

p-tau217 blood test: Phoenix compared with other providers
An Alzheimer’s blood markerPhoenixLabcorp, ordered by a doctorBetterBrainLucent
p-tau217$161.48$27742% less with Phoenix$29946% less with Phoenix$30046% less with Phoenix

Phoenix price is the historical test-only price at Labcorp on 29 September 2026; add one blood-draw fee per order. Quest’s and Labcorp’s consumer sites do not sell p-tau217. BetterBrain’s price is its listed price on 29 September 2026; the Labcorp and Lucent prices are as reported by Being Patient, August 2026.

Phoenix private supplement storeIllustrative savings on $50 to $150 a month of supplements. Discount assumptions are below the table.$200 to $650$200 to $650
See the supplement prices

Your supplements, at Phoenix member prices

Up to 35% off retail in the US. Canada, the UK and Australia are next. Members shop the Phoenix private supplement store, with discounts on most major brands.

Six staples, one bottle each, at Phoenix$168.29

The same six at the cheaper of Amazon and iHerb$258.28

High-DHA omega-3, creatine, magnesium glycinate, Magtein, vitamin D3 & K2 and B12.

$89.99 less on one order (34% less).

Just examples These US example prices were recorded on 28 September 2026. Members get the full catalog, with all the main brands.

Phoenix member price per bottle compared with Amazon and iHerb
SupplementPhoenix priceAmazoniHerb
ProDHA Xtra (high DHA)Nordic Naturals · 60 softgels$22.7440% lessNot listed$38.28
CogniMag (Magtein)Pure Encapsulations · 120 capsules$58.4934% less$89.50$89.50
Vitamin D3 & K2Pure Encapsulations · 120 capsules$23.3934% less$35.50$35.50
CreatineThorne · 450 g$29.2433% less$44.00$44.00
Lithium orotate 5 mgPure Encapsulations · 90 capsules$18.1933% less$27.50$27.50
Magnesium GlycinatePure Encapsulations · 90 capsules$18.1932% less$27.00$27.00
Vitamin B12 (methyl)Thorne · 60 capsules$16.2432% less$24.00$24.00
AshwagandhaThorne · 30 capsules$14.9432% less$22.00$22.00
Alpha GPC 300 mgMomentous · 60 capsules$29.2431% less$42.99Not listed
Price per bottle, same product and size on every site. Phoenix price: member price in the Phoenix Fullscript store. Amazon: regular one-time price, without Subscribe & Save or coupons. iHerb: listed price, without promo codes. Prices checked on 28 September 2026; they change. Percent is against the cheaper of Amazon and iHerb. We checked 22 products: a few mass-market brands, like NOW Foods vitamin D, cost less on Amazon or iHerb.
Device discountsIllustrative savings if you buy devices. Public partner offers may also be used without membership.$600 on average$600 on average
APOE4 bloodwork analysis Phoenix AIYour results against APOE4 optimal ranges, with the interventions and recommendations to bring each marker back to optimal. Built on 31,000+ biomarker readings from 700+ APOE4 carriers and the research literature. 2 to 4 analyses a year, valued at $300 each.Not included$600 to $1,200
Total$1,400 to $3,250$2,000 to $4,450

And the part that’s priceless

No price tag, and the reason members stay.

EmberCore
The private APOE4 communityAsk your next question, compare experiences and read what members tried. You can learn without posting.IncludedIncluded
Live Q&As with APOE4 experts, with your questionsResearchers and clinicians working on APOE4 and brain health. Send your questions ahead.IncludedIncluded
Your pod, monthly themes and eventsAn optional small group of APOE4 carriers with similar monthly goals, helping each other stay on track.IncludedIncluded
Learning what worked and what didn’t from other APOE4 carriers, with your health profile Phoenix AIPhoenix AI analyzes member experiments to find patterns, and shows what helped carriers with a profile like yours.Not includedIncluded
Intervention recommendations to help you build your own protocol Phoenix AIPhoenix AI brings together published research, clinical trials, Phoenix studies and member experiments, around your genes, bloodwork and goals.Not includedIncluded
Validating what works and what doesn’t Phoenix AIA 90-second daily check-in, then a monthly review of your bloodwork, wearable data and how you feel: keep, adjust or measure for longer.Not includedIncluded
Clinical trials matched to APOE4 Phoenix AIPersonalized clinical-trial alerts in the app, so you do not have to start a new search each time.Not includedIncluded

Historical estimates, not guaranteed savings. Blood tests: the same tests bought one by one on Quest’s and Labcorp’s consumer sites at regular prices (28 Sep 2026), compared with Phoenix prices at Quest including the draw fee. Supplements: up to 35% off in the US on $50 to $150 a month. Device offers are not exclusive to membership. Your savings depend on what you test, take and buy.

One membership. A clearer way forward.

Bring your research, routine and results together. Spend less time deciding what deserves your attention, and more time taking your next step.

  • Make your next decision

    With Core, Phoenix AI brings research and member results into your personal protocol, shaped around your genes and health profile.

  • Make your effort count

    Record what you try, then review your results. Keep what helps and decide what to adjust.

  • Keep going with people who understand

    Every membership includes the community, expert Q&As and optional pod matching around your monthly goals.

See how Phoenix works

Member prices. Partner offers.

Every membership includes access to negotiated member prices.

Blood tests
Up to 70% off retail test prices in the US.
Supplements
Up to 35% off retail in the US. Canada, the UK and Australia are next.
Public device offers
Published offers from Sens.ai, Neuronic and ZenoWell. Partner terms apply.

Purchases are separate. Savings and availability vary by test, product and location.

  • Choose what fits.

    Choose a Phoenix plan (Baseline or Foundation) or a focused panel, then add any extras you or your clinician want.

  • Pay the negotiated price.

    Review each test price, the blood-draw fee and your total before you pay. Core also lets you analyze results from any other lab.

  • Get your blood drawn nearby.

    Choose from the Quest, Labcorp or BioReference options available for your selection. US only. Lab and test availability depend on your state; New York, New Jersey and Rhode Island use BioReference only.

See partner offers and terms

Hear why members joined.

It is worth every penny

Melinda B.Registered nurse

It gives me hope

Donna D.Age 72

It’s a risk factor, not a sentence

Dr. Gertrude BehanRetired physician

Joining the Phoenix group was huge for me

Dr. John YoderAge 68 · Retired physician

Explore all member stories See our reviews on Trustpilot

Membership figures

89% see improvement in key APOE4 biomarkers
within 3 months

Turn the effort you’re already making into progress you can measure.

32% of members are healthcare professionals

Trusted by people who work in healthcare. Explore the science-based approach behind Phoenix.

92% monthly active users

Members keep using Phoenix because they see real value in it.

Useful between blood tests, too.

  • A clearer record

    With Core, your check-ins give each result context: what you did, when you did it and how you felt.

  • A better next step

    Your monthly review helps you decide what to keep, adjust or measure for longer.

  • More people to learn from

    Bring new questions to the community and expert Q&As. Keep learning as other carriers share their experience.

My promise to you.

I carry two copies of APOE4. I built Phoenix because I wanted to give myself the best chance of beating the odds. Now I’m building it for you too. Give it sixty days. If you don’t feel Phoenix was worth it, tell me and I’ll refund you myself.
Dr. Kevin TranFounder · Doctor of Pharmacy

60-day money-back guarantee

Questions before you join.

Ask Kevin a question

What Phoenix adds

I already have a doctor and a routine. What does Phoenix add?

Bring what you already do. Core connects your protocol, check-ins and results, so you can see what to keep or adjust. The community adds the experience of other APOE4 carriers between appointments.

Are blood tests included?

Tests are purchased separately. Every membership includes access to negotiated test prices in the US. Core adds APOE4-specific analysis, including results you upload from other labs. Read more

How does ordering blood tests work?

Choose a Phoenix plan or focused panel, then add or remove tests to fit your needs. Compare the available Quest, Labcorp and BioReference options. US only. Lab and test availability depend on your state; New York, New Jersey and Rhode Island use BioReference only. Your test prices, blood-draw fee and total are shown before payment. Read more

How does Phoenix make money?

Phoenix earns revenue only from your membership, never from anything we recommend. That's how Phoenix stays truly independent.

Using Phoenix

How much time does it take?

Your daily check-in takes about 90 seconds. Your monthly review is a chance to decide what comes next. Join Q&As and community conversations when they are useful to you.

Do I have to post or join a pod?

No. You can read, watch Q&As and learn quietly. Pod matching is optional with every membership.

Can I use Phoenix outside the US?

Yes. Phoenix's app, community and events are available internationally. Blood-test ordering and the private supplement store are US-only for now. Canada, the UK and Australia are next.

Can I join for someone I care for?

Yes. Choose that starting point in the application. You can use the research, community and practical resources to support someone you care for.

Choosing your membership

Can I move to another membership later?

Yes. You can upgrade as your needs change. Start with the level of support you want now.

What if Phoenix isn’t right for me?

Every membership has a 60-day money-back guarantee. If you don’t see the value, email Kevin for a full refund. You can cancel your membership at any time. After the first 60 days, annual memberships aren’t refunded part-way, and you keep access until the end of your year.

Let’s build your next step.

Apply to join Phoenix